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Objectives: To understand the evolution and features that MIUI has to offer, to do a comparative study with its competitors and to provide suggestions to improve the company based on the analysis done.

In this paper, we try to understand how Xiaomi as a company has made the OS a marketing strategy for them to popularize their product and become one of the best-selling mobile phones in China and India. Mi offers such one OS to its users in the form of MIUI, a modified version of the Android OS that normally comes in stock android-based phones. Even though people generally look only for the hardware features of the phone, it is inevitable to use an Operating System that will take advantage of the hardware features and also be user-friendly.

In that way, we cannot deny the fact that Xiaomi also called Mi or Redmi phones are some of the best market players we have seen.

When we buy a Smart Phone, we do make sure we buy the best one that offers a combination of Good Hardware, Great Software, and also a price that we can put for the features offered. Purpose: In an ever-changing world, we all have one thing in our hands that is constant, a Mobile Phone.

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